Musikhuset Aarhus seeks a visual identity and communication concept for “Kazoo” music festival, telling the audience that Kazoo is a children's music festival, offering a day full of fun, activities, and entertainment for the whole family. The concept will be unfolded through: a poster, a printed program, an animated element for social media, and a water bottle.
details from the folder
map of the festival
and hierarchy
Program
A universe of colorful characters symbolizes joy,
movement, diversity and invites fun for the whole family.
The characters represent children, and their differences symbolize diversity. The characters feature playful shapes and bold, vibrant colors. Colors have an enchanting appeal and are stimulating for children. Bright and cheerful colors capture attention, encourage exploration, and contribute to motor and mental development. The small characters spark children's imagination and curiosity.
Exam project, duration: 2 weeks
kazoo
Visual identity and concept
play
happiness
joy
community
activities
inviting
entertainment
Some early logo sketches
The logo is inspired by theater.
The eyes draw focus and symbolize attention,
while the mouth represents the emotions one can experience in theater—joy, sadness, excitement, etc.
iben-bucka@hotmail.com
+45 27 63 73 57
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PHONE.