In this project, we developed a concept and campaign for a new candy store. We came up with "The Sweet Florist", which combines pick-and-mix candy with a flower shop. The Sweet Florist offers beautiful, sweet, edible bouquets as a fun and unique alternative to the classic flower bouquet or hostess gift.
the sweet florist
Concept and campaign - group project
Project duration: 4 days
The Sweet Florist" combines the sweet world of candy with the aesthetics of flower bouquets, offering something for every taste. The universe is cute, fun, and humorous. The concept unfolds across three campaign posters, postcards, stickers, and
a cargo bike.
This was a group project with 3xIda, Julie and me. My main work was making the candy bouquets, taking the pictures and vidoes, put together the short SoMe video and poster layout.
The cargo bike
will be used at events and markets on special occasions to attract attention. Postcards can be handed out, and premade candy flowers can be sold directly from the bike at the market.
A selection of our postcards
iben-bucka@hotmail.com
+45 27 63 73 57
MAIL.
PHONE.
SoMe video
To visualize the product and store universe