In this project, we developed a concept and campaign for a new candy store. We came up with "The Sweet Florist", which combines pick-and-mix candy with a flower shop. The Sweet Florist offers beautiful, sweet, edible bouquets as a fun and unique alternative to the classic flower bouquet or hostess gift.
the sweet florist
Concept and campaign - group project
Project duration: 4 days
With The Sweet Florist, we want to create a new concept that sells candy in a unique and different way compared to the typical pick-and-mix candy store. The universe is inspired by both candy and a flower shop, and it is cute, fun, and humorous.
The concept unfolds across three campaign posters, postcards, stickers, and a cargo bike. As this was a group project, I have chosen to showcase only the parts that I was involved in creating
The cargo bike
will be used at events and markets on special occasions to attract attention.
Postcards can be handed out, and pre-made candy flowers can be sold directly from the bike at the market.
SoMe video
To visualize the product and store universe
A selection of our postcards
iben-bucka@hotmail.com
+45 27 63 73 57
MAIL.
PHONE.
